INFLUENCERS: the new media medium

Beyond the aesthetic Instagram food shots, beach pics and outfits of the day, influencers have taken not only the digital space, but the whole of media spectrum on another level. What exactly is influencer marketing? Where do influencers come from? What is the magic behind their special powers? Why should we not only be aware of them in the 21st century, but also learn from them extensively?

Niya Kotseva, INFLUENCER.BG, CEO